Greenovation Award

Greenovation Award

What is the Greenovation Award?
The floriculture sector is in a state of flux; worldwide there are many developments in the field of sustainable production and trade. Consumers increasingly expect a sustainable product. Royal FloraHolland wants to stimulate sustainability in the chain and therefore presents the 'Greenovation Award'.

Everybody who trades via Royal FloraHolland with sustainably produced products or concepts can apply for the 'Greenovation Award'. A professional jury assesses the applications and determines whether the product or concept is nominated for the Greenovation Award. The professional jury also determines 50% of the final assessment. The other 50% is determined by the (professional) audience that can vote online in advance. Last year the public and the professional jury chose JH van der Vossen B.V. with their unique ECO-concept. Steven van Schilfgaarde described the concept as follows: "The unique ECO-concept of JH van der Vossen B.V. is easy to use. The consumer can plant the plants with pot and all in the ground, it is a plastic-free product and the pot and label are completely biodegradable. It is a miracle mix'. The plants are also MPS A+, MPS product proof and Global GAP certified. To date, this is the first concept within the potted bulbs to be developed in this way".

The Greenovation Award stands for the best sustainable product or concept introduction. The nominations will be presented during the online version of the Cooperative Day in the week of December 10th.

Previous winners

The winner of 2019:
JH van der Vossen B.V. : winner of the Greenovation Award with their unique ECO-concept.

The winners of 2018:
Ovata: The winner of the Greenovation Award 'Best Concept' is Ovata with 'Because we care'.
Zentoo: The winner of the Greenovation Award 'Best Article' is Zentoo with the compostable flower sleeve.

The winners of 2017:
Greenbalanz: The winner in the category 'Best Concept' is Pure Orchids of GreenBalanZ from Kudelstaart.
Fresco Flowers: The award in the category 'Best Article' has been given to Eco Flowerbag of Fresco Flowers from Aalsmeer.

The Award has given social recognition. Not only for OVATA, but also for the women in Uganda.

Ivo van den Akker OVATA